E-Commerce Business amidst Covid-19: Opportunities and Challenges in India

Abstract

The spread of Covid-19 pandemic to worldwide has disrupted the buying and selling activities among the buyers and the sellers. During the period of pandemic each and every sectors existing in the country got affected due to nationwide lockdown and business is operating with certain restrictions. This paused the pace of growth and development of the economy. In this scenario E-Commerce business is also comes under the purview of Covid-19 pandemic. This paper emphasizes on E-Commerce and the objective of the study is to analyze the challenges and the opportunities of E-Commerce amidst Covid-19 pandemic in India. The Information and Technology i.e. IT sector plays a tremendous role in the ease of doing business and has brought various changes in the life of human beings by adding the term convenience. E- Commerce assists human beings to deal with goods and services from anywhere at any place at any time according to the convenience through the internet. The outbreak of Corona Virus has divert the mindset of the individuals towards the online shopping which will help in maintain social distancing, mass gathering and to follow stay home, stay safe guidelines to break the chain of Covid-19.