Social Media: An Upswing For The Marketing Business

Abstract

1970 marked the beginning of the idea to interact with computers allowing consumers to share points of mutual interest and communicate with people around the world. Initiated due to internet growth which further enabled communication services such as CompuServe, America Online, and prodigy, consisting of digital communication through email, bulletin board messaging and real-time chatting. Soon with the introduction of Facebook, the trend of social media began bringing about changes in lifestyle, changes in consumer interactions with businesses, and overall, a drastic change in communication methods. These were reflected on an increased level of dependency on technology, as it brought about mobility and ease for consumers. This event acted as an opportunity for businesses to promote their goods and services by targeting the most influential field using their marketing strategy. Businesses ranging from SMEs to luxury brands, utilise the ease of social media to attract customers. Further, as positive customer reviews came up, businesses started utilising more of marketing strategies, targeting their market and building up the products based on customer wants, and latest trends. The use of appropriate styles of marketing in benefit of the technology allowed for rewards for both the buyers and sellers in their favorable settings