Multi-level Marketing- A Stepping or Stumbling Stone

Abstract

MLM also know by various names; is about leadership, consistency and an ability to create a powerful downline. It is one of the finest ways of promoting a product/service, the structure of this model of business treats all their members as the business owners, giving rise to problem of their own. A major chunk of people associated with MLM companies belongs to student backgrounds, home-makers or people take it up as a part-time job. Even the finest marketing strategy is notorious for its scheme and scams due to a particular technique called a pyramid scheme, forcing many countries to restrict on its use. Over the years this industry has grown many folds across the globe. The article is contributing significantly to the existing literature by comparing the traditional and the multi-level marketing at a glance. The SWOT analysis of the MLM industry provides useful insight and implications