Advertising Industry in India: Comprehending the Legal Scenario
DOI:
https://doi.org/10.55184/dmejl.v1i01.52Keywords:
Advertising, Standards, Communication, Marketing, ASCIAbstract
In today’s market, there is zealous competition that had led to exaggeration and misrepresentation of facts which ultimately affect sensitive minds. Now, this is the problem that the legal system seeks to address. Advertising is a powerful tool of communication. Whether we like it or not advertisements are everywhere because it reflects the need of the time. Advertising has such a strong persuasive power that it can easily create a lasting impact on the mind of the target audience. They make the consumer believe that the product that is being promoted or advertised for offers can satisfy their needs and better their living standard. In this paper, we will discuss the Indian advertising industry and its recent trends and developments.
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