Knowledge and Attitudes towards Balu Mahendra Movies among Gen Z Students: A Cross-Sectional Survey

Authors

  • Priya P 1Research Scholar, Visual Communication, Meenakshi Academy of Higher Education And Research (Deemed To Be University), Chennai
  • V. Shanthi 2Principal - Faculty of Humanities and Science, Computer Science, Meenakshi Academy Of Higher Education And Research (Deemed To Be University), Chennai

DOI:

https://doi.org/10.53361/dmejc.v6i02.01

Abstract

This study examines the knowledge and attitudes of students of the GenZ from the
films Balu Mahendra by cross -sectional survey. Balu Mahendra, a pioneering filmmaker
at Tamil cinema, was known for his realistic narrative, unique cinematography and
a comprehensive depiction of social and gender questions. While his films have
been critically recognized, it is little known about how the younger generations are
engaged in and perceive his works. The aim of this study is to fill this gap by analysing
acquaintance, perception and engagement with his films among the students of
GenZ.
The structured questionnaire was managed to students on various educational
environments. The survey included demographic details, familiarity with Tamil cinema,
awareness of Balu Mahendra’s contributions and perception of topics and social
comments present in his films. Key aspects have explored how students perceive
their depictions of women, socio-political themes in their films and their importance
in the current cinema.
The findings reveal a diverse range of opinions. While some respondents recognized
the influence of Balu Mahendra on Tamil’s cinema, a significant amount was limited
with his work. Some students considered his narrative impressive and relevant,
especially in terms of social realism and sex representation, while others considered
them obsolete compared to modern film trends. In particular, his depiction of
women caused a debate, and respondents were divided between recognition for the
development of nuances and criticism for the reflecting of traditional perspectives.
Another critical observation was the role of digital platforms in influencing the
evaluation of the film. Many respondents have admitted that it is more inclined to
the current digital content than to explore the classic cinema. However, those who
watched the films Balu Mahendra acknowledged their depth and artistic merits.
This study contributes to discourse about the relevance of the classic Tamil cinema
among new generations and emphasizes the need to integrate discussions about
pioneering filmmakers into modern film education. The finding suggests that with a
reasonable exposure through platforms for digital streaming and academic discourse,
classic films such as Balu Mahendra films can continue to influence and educate
younger audiences.

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Published

2025-12-31

How to Cite

P, P. ., & Shanthi, V. . (2025). Knowledge and Attitudes towards Balu Mahendra Movies among Gen Z Students: A Cross-Sectional Survey. MediaSpace: DME Media Journal of Communication, 6(2), 1–10. https://doi.org/10.53361/dmejc.v6i02.01