SHARMA, K.; LULANDALA, E. E. Consumers’ Ad Engagement in Social Media: Conceptualising a Holistic Model. DME Journal of Management, [S. l.], v. 1, n. 01, p. 16–35, 2020. Disponível em: https://www.dmejournals.com/index.php/DMEJM/article/view/73. Acesso em: 27 oct. 2025.