Kharwar, A. . and Dubey, A. . (2026) “Media, Mind, and Market Exploring the Psychological and Cultural Drivers of Generation Z’s Consumer Behaviour”, DME Journal of Law, 7(01), pp. 68–78. Available at: https://www.dmejournals.com/index.php/DMEJL/article/view/670 (Accessed: 14 August 2026).