Sharma, C., Jonjua, M. . and Mehra, P. . (2026) “Promoting Dogra Culture Through Social Media: The Role of Influencers in Shaping Youth Perceptions and Societal Behaviour”, MediaSpace: DME Media Journal of Communication, 7(01), pp. 74–84. Available at: https://www.dmejournals.com/index.php/DMEJC/article/view/660 (Accessed: 2 August 2026).